CULINA METRA

HOW DO YOU COOK IF YOU CAN’T SEE?

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BACKGROUND


The Brand
Culina Metra is a brand of cooking tools for the visually impaired
They have a mission to create accessible tools to help people with limited vision manage their diets with dignity.


The Issue
Diet management is both vital and difficult for people with vision loss
Few cooking tools are designed to serve the needs of the visually impaired. Those that are, are often prohibitively expensive, poor quality, and badly designed. This is a huge issue because diabetes is the leading cause of blindness for people age 20-74.


The People
Visually Impaired Diabetics
These people have lost all or some of their vision, but they don’t sit around feeling sorry for themselves. They have lives, families, and goals. They need to eat just like everyone else, but often have strict diets to maintain due to diabetes.

STRATEGY


The Creative Challenge
Help visually impaired diabetics with designs that makes them feel empowered, not pitied.


The Insight
Traditional lifestyle aids for the visually impaired make them feel dehumanized.


The Big Idea
You are what you eat. Know thyself.
Measuring portions, identifying foods, and tracking nutrients are three of the most important tasks for diabetics. We created a suite of alert cooking tools that help manage these tasks thru a family of connected devices. While optimally designed for the low sighted, the products are suitable for people with any amount of vision.

THE WORK


ALERT LIQUID MEASURING CUPS
SET, POUR, LISTEN. THESE CUPS USE AUDIO FEEDBACK TO HELP YOU MEASURE LIQUIDS
Measuring liquids is a great challenge for the visually impaired. Many people stick their finger into the cup to make sure they’re getting the right amount. This method is messy, unsanitary, and potentially dangerous. With audio feedback, these cups let you know what you’re getting without putting yourself in the mix.

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DRY FOOD STORAGE & DISPENSER
IDENTIFY BINS WITH SOUND AND TOUCH. USE THEM ON THE DISPENSER FOR EASY PORTIONING
Identifying foods and dispensing them cleanly is one of the challenges we wanted to tackle. With the bins and dispenser, you can easily identify your food and measure out portions without having to coordinate messy measuring spoons.

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ALERT FOOD SCALE
KNOW WHAT YOU EAT BEFORE YOU EAT IT. GET NUTRITION INFO & LOG IT TO YOUR DEVICES
This scale helps you make healthy choices by informing you about the nutrient content of your food in real time. It can ID food labels, calculate nutrients by wieght, and then log everything to your devices so you can keep up with your diet goals.

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MOBILE APP
KEEP UP WITH YOUR GOALS ON THE GO
This app is meant for use at home, in the kitchen, or on the go. Log meals from the food scale or enter them on the app itself to have a meal-by-meal record of nutrients. The interface is designed for optimal low sighted visibility but with aesthetic considerations that respects their visual sensibilities.

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WEBSITE
YOUR DASHBOARD FOR IN-DEPTH DIET MANAGEMENT
Diet management is serious business that requires coordinating a multitude of details. The website allows you to get in-depth with your diet management and craft meals based on your specific nutrient goals. Search ingredients by key nutrients to gain a better understanding of different kinds of foods. Save meals and goals to your account and access it seamlessly through the mobile app.

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