I believe the role of brand strategy is to help organizations align across everything they say and do. So I'm always excited to tackle anything from advertising to product development.
The following are spec case studies that represent the way I think and the kind of work I love to do.

KAMPGROUNDS OF AMERICA

Brand Positioning & Identity


Giving new life to a lost brand

CULINA METRA COOKWARE

Product Development


Empowering the visually impaired cook

ASPCA

Awareness Campaign


Meeting people at their point of passion

AIM CHALLENGE BY TARGET

Philanthropic Initiative


Motivating behavior thru gamification

BROOKSIDE CHOCOLATES

Brand Positioning


Rediscovering hidden roots

WORLD BOOK ENCYCLOPEDIA

BRAND EXPANSION & CONTENT STRATEGY


Encouraging a love learning

SAGA BIKE SHARING SYSTEM

PRODUCT DEVELOPMENT


Safeguarding Berlin's sustainable future