I believe the role of brand strategy is to help organizations align across everything they say and do. So I'm always excited to tackle anything from advertising to product development.
The following are spec case studies that represent the way I think and the kind of work I love to do.
KAMPGROUNDS OF AMERICA
Brand Positioning & Identity
Giving new life to a lost brand
CULINA METRA COOKWARE
Empowering the visually impaired cook
Meeting people at their point of passion
AIM CHALLENGE BY TARGET
Motivating behavior thru gamification
Rediscovering hidden roots
WORLD BOOK ENCYCLOPEDIA
BRAND EXPANSION & CONTENT STRATEGY
Encouraging a love learning
SAGA BIKE SHARING SYSTEM
Safeguarding Berlin's sustainable future